Loading Events

« All Events

  • This event has passed.

How to Attract, Cultivate, and Wow Sponsors

Wednesday, October 24, 2018 @ 11:30 am - 1:00 pm


This is a free, brown bag event. Simply R.S.V.P. and bring your own lunch! 

Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it during this free workshop! Find out how to target, cultivate, and wow sponsors in a way that brings value to your organization and theirs.

You’ll learn about the 8 keys to success:
1. Develop the right mindset
2. Understand your audience
3. Develop and inventory of benefits
4. Listen & seek to solve problems
5. Attract the right sponsors
6. Deepen your relationship
7. Write compelling proposals
8. Create sponsor loyalty

You will gain a new perspective, additional skills, and more confidence. Also, you’ll walk away
with templates and tools based on best practices to reinforce your success!

SPEAKER: Joanna Hogan – Strategic Fundraising Coach

Joanna Hogan is a strategic fundraising coach and dynamic educator who helps fundraising professionals achieve extraordinary results by transforming their viewpoint and approach.

Joanna has achieved remarkable fundraising success during her more than two decades of practical experience. She led a $7.5M advancement campaign as Vice President of the Clark Foundation. Prior to that, Joanna provided essential leadership to the development team that raised $90M for the Michigan State University Secchia Center campaign. She has also demonstrated a unique and effective approach to sponsor cultivation in support of numerous organizations and programs.

Joanna’s practical and refreshing approach includes the latest strategies and best practices, along with steadfast support and encouragement. Through her knowledge and coaching skills, she brings out the best in people and helps them discover the joy of philanthropy.


Wednesday, October 24, 2018
11:30 am - 1:00 pm




Grand Rapids Community Foundation
185 Oakes St SW
Grand Rapids, MI 49503 United States
+ Google Map