Donor Retention Strategies
June 3 @ 7:50 am - 9:00 am
Guest Speaker: Janice Fonger, J. Milito & Associates
Retain More Donors . . . Raise More Money
What’s all this talk about donor retention? And why does it even matter when we hit our fundraising $$ goal every year? In reality, there should be no greater metric for determining fundraising success, than donors retained each year. With average retention rates between 40-45%, many organizations are losing more than half of their donors each year. Lost donors mean lost revenue. Lost revenue means lost mission opportunity. In this interactive session, we will explore simple, cost-effective donor retention strategies to help you Raise More so you can Do More.
Janice has spent more than “lots and lots and lots and lots” of years in the non-profit sector. She has been on the front line, in the development office, in the board room, and in the executive director’s chair. She knows fundraising in small non-profits and rose to the many challenges including creating new annual fundraising strategies, building an endowment during a recession, securing and maintaining needed public and private grant funding, as well as caring for and nurturing donor relationships. Janice has served on numerous non-profit boards and is a past President of the AFP West Michigan Chapter.
The event is free, but pre-registration is required by Wednesday before the Friday event. You will receive the link to the meeting the day before, on Thursday, from Kent Vanderwood. The ZOOM meeting will start 10 minutes before 8am for networking…..come join us a little early. Please contact Kent Vanderwood at email@example.com with questions.