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AFP Donor Retention: A Self-Assessment Virtual Workshop

Wednesday, August 5, 2020 @ 1:00 pm - 5:00 pm

AFP West Michigan is pleased to offer Donor Retention:  A Self-Assessment (Virtual) Workshop through AFPGlobal.  Erik J. Daubert, Nonprofit Management Specialist will facilitate the 4-hour workshop including small group work on a fictional case study based on real data, making the learning experience both substantive and enjoyable.  The workshop is based on data collected via the Fundraising Effectiveness Project.  The focus of this workshop is on developing a donor retention plan based on what research indicates really works.  It shows the value of tracking overall gains and losses in gifts and donors – and then using that information to develop cultivation strategies to improve donor retention.

Full participation in the AFP Donor Retention:  A Self-Assessment Workshop is applicable for 4.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Topics covered include:

  • Why organizations lose donors and money
  • How keeping donors increases fundraising success
  • Determining the effectiveness of fundraising efforts
  • Developing a successful donor retention plan

Who should attend?

The AFP Donor Retention:  A Self-Assessment Workshop is designed for fundraising professionals at the intermediate to advanced level who have responsibility for donor cultivation.

When:   Wednesday, August 5, 2020

              1:00 – 5:00 pm


The full-day workshop fee is $60 for AFP Members and $120 for Non-members.

Registration is required by Tuesday, July 14 to allow time to order participant manuals from AFPGlobal.

Capacity is limited to 15 participants.


Wednesday, August 5, 2020
1:00 pm - 5:00 pm


Video Conference